Twitter Official Partners site refresh with new web brand design system
The Twitter Official Partners team wanted to refresh their site to be up to date with the latest Twitter design standards. They sought to increase awareness, traffic and SEO on the site as well as showcase their partners innovative Twitter services and products.
My team was working concurrently on the new brand web style guide and platform and took on the Twitter Official Partners site refresh as an incubator project within the style guide project to continue to work on refining the new style with real use cases.
Partners site refresh
Rebuild on new design system on AEM 6.3
Led the content strategy, user flows and site architecture
Managed vendor during Discovery and Pre-production phase
Created SOW’s, schedules, budgets, established project process, design reviews and client check ins.
Lead Studio team and vendors
Acting as Account Director as point of contact to internal clients
Worked with in-house developer team
Partnered with Twitter IT team
Web Brand design system and style guide
Roadmap for Style Guide to roll out to all web properties
Audit of style guide evolution at Twitter with previous vendors and teams
Oversaw project and partnered with Technical, Creative, and UX Leads, as well as Front End Developers
Migration to AEM 6.3 of any reusable components from previous design system, ID’d needed, uses for new components, added any additional modifications to specs as part of migration.
Documentation plan of updated design system for Twitter Web Style Guide
Utilized the Twitter Partner Program site redesign as pilot migration to address component and identify documentation needs for Web Style Guide