Lost Eden Red Blend Wine
Content Strategy, UX Design and Production

The Ask

Lost Eden, a red blend wine from the country of Georgia needed a website to launch a new brand in the United States which introduced Americans to Georgian wine, culture, history and their 11th-generation winemaker.

We took the videos that the video team produced, and created a narrative in the user flow to educate consumers, press, and the trade (distributors and retailers) to Lost Eden.

We partnered with the Georgian digital production team who completed visual design and built the site on their CMS.

Phased Launch

• Trade and Media site launch, September 2020

• Full Consumer site launch, October 2020

• Consumer site with retail location finder - designed and ready to build once distribution rolls out
  

Deliverables

• Site architecture and user flows for Consumer, Press and Trade

• Wireframes for all pages

• Content blocking, copy deck structure, UX Copywriting

• Establishing Business and Technical requirements

• Publishing Podcasts on Spotify, Google Podcasts, and Apple Podcasts with RSS Feeds for Site hosted podcasts

• Designing and building an interactive video player on a 6-hour long Supra feast video.

• Budget, Schedule, Scoping with Georgian design and development partner

• Creative design and development production

• Copywriting, Proofing, QA

• Analytics, SEO, tracking

• Privacy Policy and Terms of Service copywriting and compliance updates

• YouTube Channel with closed captions, artwork, and playlists