eSentire Brand and Site Refresh in 10 weeks


The Ask

eSentire, a Cambridge, Ontario cybersecurity company was looking to refresh their brand and website in less than 10 weeks for RSA. RSA is a large cybersecurity conference hosted at Moscone Center, San Francisco, CA.

I was tasked to reorganize and update site content, and deliver UX design to the visual designers and developer team. I also oversaw the brand refresh of the logo and visual design updates as a creative director.

Partners site refresh

  • Website refresh: new brand, information architecture, user flows

  • Brand Refresh oversite w/ logo redesign

  • Website content audit

  • UX Design and Content Strategy for website redesign

  • Wireframes and page templates for new website

  • Content blocking and User Flows

  • Copywriting

  • Roadmap for 2019 for post MVP phases w/ budget recommendations

  • Documentation of best practices for SEO and site performance

UX Deliverables

  • Site architecture restructuring content for concise user flows

  • Wireframes for all pages and page templates

  • Consolidated various navigation styles across the site

  • Established CTA hierarchy and consistency

  • Consolidated Card styles and usage- all cards should be clickable

  • Content blocking, copy deck structure, UX Copywriting

  • Clearer actions through icons, ex. directly download PDFs vs. going to landing pages with email capture and then download.

  • Content audit and reorganization of Resources in Resource Library: White papers, Data Sheets, Reports, Research, Infographics, Podcasts, Video and more


Prototypes and mock ups

Before - Old Site

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