eSentire Brand and Site Refresh in 10 weeks

The Ask

eSentire, a Cambridge, Ontario cybersecurity company was looking to refresh their brand and website in less than 10 weeks for RSA. RSA is a large cybersecurity conference hosted at Moscone Center, San Francisco, CA.

I was tasked to reorganize and update site content, and deliver UX design to the visual designers and developer team. I also oversaw the brand refresh of the logo and visual design updates as a creative director.

Partners site refresh

Website refresh: new brand, information architecture, user flows
Brand Refresh oversite w/ logo redesign
Website content audit
UX Design and Content Strategy for website redesign
Wireframes and page templates for new website
Content blocking and User Flows
Copywriting
Roadmap for 2019 for post MVP phases w/ budget recommendations
Documentation of best practices for SEO and site performance

UX Deliverables

Site architecture restructuring content for concise user flows
Wireframes for all pages and page templates
Consolidated various navigation styles across the site
Established CTA hierarchy and consistency
Consolidated Card styles and usage- all cards should be clickable
Content blocking, copy deck structure, UX Copywriting
Clearer actions through icons, ex. directly download PDFs vs. going to landing pages with email capture and then download.
Content audit and reorganization of Resources in Resource Library: White papers, Data Sheets, Reports, Research, Infographics, Podcasts, Video and more