Twitter Official Partners site refresh with new web brand design system

The Ask

The Twitter Official Partners team wanted to refresh their site to be up to date with the latest Twitter design standards. They sought to increase awareness, traffic and SEO on the site as well as showcase their partners innovative Twitter services and products.

My team was working concurrently on the new brand web style guide and platform and took on the Twitter Official Partners site refresh as an incubator project within the style guide project to continue to work on refining the new style with real use cases.

Partners site refresh

• Rebuild on new design system on AEM 6.3

• Led the content strategy, user flows and site architecture

• Managed vendor during Discovery and Pre-production phase

• Created SOW’s, schedules, budgets, established project process, design reviews and client check ins.

• Lead Studio team and vendors

• Acting as Account Director as point of contact to internal clients

• Worked with in-house developer team

• Partnered with Twitter IT team

Web Brand design system and style guide

• Roadmap for Style Guide to roll out to all web properties

• Audit of style guide evolution at Twitter with previous vendors and teams

• Oversaw project and partnered with Technical, Creative, and UX Leads, as well as Front End Developers

• Migration to AEM 6.3 of any reusable components from previous design system, ID’d needed, uses for new components, added any additional modifications to specs as part of migration.

• Documentation plan of updated design system for Twitter Web Style Guide

• Utilized the Twitter Partner Program site redesign as pilot migration to address component and identify documentation needs for Web Style Guide