Google Nexus 5, 7, 10 Playground
Digital global campaign

The Results


1B+

Impressions in the U.S.


5 languages

Translated into at least five languages


4 Regions

Picked up by all regional Android marketing teams


The Ask

Q4 2012- turned a :30 web video into full digital campaign

  • Standard banner concepts, YT Takeovers, Pushdowns, Expandable Units

  • Creative was picked up by Android Global Teams and translated for: UK, DE, FR, ES, LatAm & Asia

  • Rich Media for EU in DoubleClick, w/ EU specs

  • Worked as Art Director with designers to block animation for Flash banners and digital assets.

Nexus Playground web video

Turned web videos into full digital campaign

  • Standard banner concepts, YT Takeovers, Pushdowns, Expandable Units

    • Produced Rich Media for UK, DE, FR, ES

    • Over 1 Billion impressions in the US

  • Web videos running on UK Television

  • Q1/Q2 Budgets

Web videos: Mars Rover, Italian Cooking, Entertainment

 

Google Nexus Playground - Nexus 7- Mars Rover

Google Nexus Playground - Nexus 7 - Italian cooking

Google Nexus 4 Playground: Entertainment drop down rich media.

Google: Nexus Playground: Entertainment

 

Nexus Lightbox units: Google MediaLabs, and DoubleClick showcase pieces

  • UX Designer, Art Director, Producer

  • Worked with and managed designers, animators and developer

  • QA and delivery in DoubleClick

  • Leveraged assets from previous campaigns and new web videos

Nexus 10 Lightbox - Powerful, Shareable, High Definition

 
 
 

Nexus 4 Lightbox - Google Now

 

Featured work

Facebook IQ

Facebook IQ brand redesign and site refresh. Content Strategy, UX Design, Front End coding, design system production.

Google Ads Marketing

Google Ads Marketing sites eco-system merging brand and material creating a new web design system.

Google Partners

Google Retail and Certified Publishing Parter sites. UX Design, Content Strategy, Production, Copywriting